Book Covers, Hand Lettering, Visual Merchandising
If branding, hand lettering, and visual merchandising were to get married, my Bachelor of Fine Arts final show would have been their adorable baby. The Club is a conceptual book collection that, in real life, would live under the umbrella of a book seller, like Barnes and Noble: Each year a theme is chosen, a mascot is created, and eight books are designed and sold as a special edition set for participants of book clubs. The covers are hand lettered in a style that matches the tone of the book, while the spines are printed with the year's mascot to pull them all together. I designed and lettered the spines and covers, then pulled visual merchandising into the show by designing window displays you might see for 3 of the books: Markus Zusak's "The Book Thief," Jane Austen's "Pride and Prejudice," and Brene Brown's "Daring Greatly."